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“Make life fit!”-artikel i Dansk HR-magasin

“Make life fit!”-ideerne er ude og arbejde, hvor de forhåbentlig kan gøre størst nytte. Senest bringer Dansk HRs magasin Ledelse i Udvikling en artikel af Steen Svendsen, der præsenterer budskabet for et bredt publikum af HR-professionelle. Vi håber meget, at det vil inspi
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december 01, 2023
by Public Futures
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Wegovynomics og fremtidens sundhedsudgifter

Novo Nordisks slankemiddel Wegovy er virkelig en solstrålehistorie – men den er ikke uden bivirkninger. Der er fx en stor og principiel diskussion om, i hvor høj grad den er en ”løsning” på fedmeproblemet, om det er en illusion at tro på et ”teknisk fix”, om problemet ikke er et sympt
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oktober 26, 2023
by Public Futures
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Fremtiden for forretningsrejser

Efter pandemien skal rejsebranchen finde sig selv. Den er kommet op til overfladen igen, men den er dukket op et nyt sted. Forretningsrejser (business travel) har været særligt hårdt ramt af nedlukninger og restriktioner. Og hvad der i et fremtidsperspektiv er en endnu størr
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juli 13, 2022
by Public Futures
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NXT fylder 20 og inviterer på generøst Gesamtkunstwerk

Vores gamle venner fra NXT (“media, arts, and rebellion”) er kommet ud af teenageårene. NXT er ubetinget vores absolutte yndlingskommunikations- og innovationsbureau, som vi har delt kontor med, og som blandt meget andet er vores medsammensvorne medstiftere af House of Fut
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maj 28, 2022
by Public Futures
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Turisme efter Covid-19: Hvad september-boom fortæller os

Dansk turisme satte historisk rekord i antal overnatninger i september. Det var netop den måned, hvor loven om covid-19 som en samfundskritisk sygdom udløb, og alle restriktioner blev ophævet. Det viser et opsparet behov for at rejse, som udløses, lige så snart muligheden er der. Især
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november 19, 2021
by Public Futures
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Public Futures on tour

Vi rejser igen. Sammen med Wonderful Copenhagen er vi i gang med en hel lille turné, der bringer os til Stockholm, Oslo, Hamburg og London. Det handler om scenarier for Business Travel, som vi har udviklet sammen med netop Wonderful Copenhagen. “Copenhagen is ready!”, erkl
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september 20, 2021
by Public Futures
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Efter Covid-19: Videre frem – ikke tilbage til før

“There is consensus for change. Don’t pretend this didn’t happen.” Det er den første læresætning, som den britiske tænketank Demos drager fra en stort anlagt crowdsourcing proces, en “national samtale”, hvor mere end 50.000 borgere har været involve
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marts 19, 2021
by Public Futures
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Turismen tager på landet

Tallene for turistsæsonen i det coronaramte 2020 foreligger nu til og med september. De viser, at dansk turisme holder skindet på næsen, ihvertfald mht. det samlede antal overnatninger. Forårets nedlukning undgik at ramme højsæsonen, og selvom de udenlandske turister i stort tal udebl
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november 19, 2020
by Public Futures
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Den første billion er den sværeste – Apple update

Vi giver os normalt ikke af med at kommentere på aktiekurser her på bloggen, men da Apple for to år siden som det første selskab opnåede en markedsværdi på over $1 billion, kastede vi et blik på fænomenet. Ved at se på Apples overskud og lave en serviet-sammenligning med amerikanske s
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august 31, 2020
by Public Futures
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Keynes, corona og fremtid

I skrivende stund er vi midt i corona-krisen. Store dele af Danmark, Europa og verden er lukket ned og gået i hi. Det er nok de flestes uudtalte forståelse at det er en akut og midlertidig situation, som det gælder om at komme igennem for derefter at fortsætte hvor vi slap. Det betyde
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marts 27, 2020
by Public Futures
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